CASE STUDY

Digitizing Pakistan’s Wholesale Apparel Trade with a Multi-Vendor B2B Marketplace

Konjae is a multi-vendor B2B marketplace designed for the Pakistani apparel trade, connecting vendors, merchants, and administrators through one centralized digital platform. The solution enables brands to manage products and stock, retailers to browse a unified catalogue and place orders, and administrators to manage vendors, margins, purchase orders, and marketplace operations.

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What we use

.NET SQL Server bootstrap Stripe SMS automation JQuery ASP.NET Identity Entity Framework Core Mobile Application C# ASP.NET Core Web API OAuth 2.0 ASP.NET MVC SMTP

A Complete B2B Wholesale Marketplace

Konjae was developed to bring the traditional wholesale apparel trade online without forcing businesses to change the way they manage pricing, products, orders, and payments.

Introduction

Traditional wholesale apparel trading often depends on relationships, phone calls, manual orders, and paperwork. Managing multiple vendors, product catalogues, pricing structures, and purchase orders through these processes can make it difficult to maintain visibility and operational efficiency. Konjae was created to digitize this workflow through a centralized B2B marketplace. The platform supports apparel-specific business models such as box-based products, wholesale pricing, vendor-specific margins, multi-vendor orders, purchase orders, and per-line order tracking.

Project Goal

The primary objective of Konjae was to create a scalable B2B wholesale marketplace that digitizes apparel trading while preserving the industry's existing business processes. The project aimed to: Connect vendors and retailers through one platform. Create a centralized product catalogue. Support box-based wholesale pricing. Manage vendor-specific margins securely. Enable multi-vendor checkout. Automate purchase order generation. Improve order and fulfilment tracking. Provide separate workflows for vendors, merchants, and administrators. Extend marketplace functionality to mobile applications.

Multi-Vendor B2B Commerce Platform

Konjae provides a three-sided marketplace where vendors manage their products and stock, merchants browse and purchase products, and administrators control marketplace operations. The platform supports a complete workflow: Product Listing → Vendor Approval → Catalogue Browsing → Cart → Checkout → Payment → Vendor Approval → Purchase Order → Fulfilment → Delivery A merchant can purchase products from multiple brands through a single checkout, while the system automatically separates the order into individual vendor fulfilment tracks with their own statuses, purchase orders, and audit history.

Services We Provided

B2B marketplace development
Multi-vendor platform development
Vendor portal development
Merchant portal development
Multi-vendor checkout development
Purchase order management
Mobile API development
SEO and content management
Role-based access control

Admin portal development
Product and catalogue management
Wholesale pricing management
Margin management
Payment gateway integration
Order and fulfilment tracking
Push, SMS, and email notifications
Document and PDF generation
Quality assurance and maintenance

THE PROBLEM

Manual Wholesale Operations

Heavy reliance on phone calls and paperwork. Limited centralized order visibility.

Complex Vendor Management
Fragmented Ordering
Limited Order Tracking
Scalability Challenges

Key Features

Multi-Vendor Marketplace

Connect multiple apparel brands and retailers through a centralized B2B marketplace while maintaining separate vendor operations.

Vendor Management

Vendors can list products, define box quantities and wholesale pricing, manage stock, run coupons, and monitor their orders.

Unified Merchant Catalogue

Retailers can browse products from multiple brands through one centralized catalogue and complete purchases through a single checkout.

Smart Margin Management

Administrators can define percentage-based or flat margins per product while keeping vendor pricing private. The applicable margin is recorded on the order when the transaction occurs.

Multi-Vendor Checkout

A single merchant order can contain products from multiple vendors. The platform automatically creates separate fulfilment tracks for each seller.

Purchase Order Management

Once vendor orders are approved, administrators can generate numbered purchase orders and convert them into downloadable PDF documents.

Order Status Tracking

Track orders through stages including Pending, Approved, Dispatch Order, In Transit, Out for Delivery, and Delivered, with individual status histories for each order line.

Mobile API

A token-authenticated API enables the marketplace functionality to be accessed through a mobile application while sharing the same core business logic and database.

Notifications

The platform supports push notifications, SMS, and email communication for vendors, merchants, and administrators.

Bulk Product Operations

Vendors can perform bulk product actions such as approval, stock updates, and editing, making large catalogue management more efficient.

SEO & Content Management

The platform includes SEO-friendly URLs, category structures, sitemap generation, metadata management, redirects, FAQs, banners, and editable storefront content.

RESULTS

Results / Benefits

Konjae successfully transformed traditional wholesale apparel operations into a centralized digital marketplace.

Centralized B2B marketplace for vendors and retailers

Simplified wholesale product discovery

Single checkout across multiple vendors

Automated vendor-specific fulfilment workflows

Secure and flexible margin management

Improved purchase order management

Better order and delivery visibility

Efficient bulk product management

Integrated mobile access

Centralized notifications and communication

Scalable platform for multi-vendor commerce

Services We Provided

B2B marketplace development Multi-vendor platform development Vendor portal development Merchant portal development Admin portal development Product and catalogue management Wholesale pricing management Margin management Multi-vendor checkout development Payment gateway integration Purchase order management Order and fulfilment tracking Mobile API development Push, SMS, and email notifications SEO and content management Document and PDF generation Role-based access control Quality assurance and maintenance

CONCLUSION

Transform Your Wholesale Business with a Digital B2B Marketplace

Whether you need a multi-vendor marketplace, B2B commerce platform, wholesale ordering system, supplier portal, or custom e-commerce solution, our team can build a scalable platform tailored to your industry's unique business processes. Let's discuss how we can transform your traditional wholesale operations into a modern digital marketplace.

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